Sutton Coldfield and Birmingham funeral director Lilies Funeral Directors has been named one of the UK’s best funeral directors following an assessment visit by the Good Funeral Guide, an independent funeral consumer advocacy organisation.

In its review of Lilies Funeral Directors the Good Funeral Guide says:

“Their reviews and testimonies on Google are all five-star reviews, with clients constantly referencing how the pair had gone the extra mile, how nothing is too much trouble, and their compassion and professionalism.”

Find the full review here:

The Good Funeral Guide assesses select funeral homes according to strict criteria which focus on the quality of the experience they offer to bereaved people.

Lilies Funeral Directors has been inspected to ensure that clients are treated with courtesy, listened to with empathy, offered a full range of choice, charged fairly and empowered to play whatever part they want in creating a send-off for the person they have lost which accords with their values and wishes.

The accreditation process also involved spending time behind the scenes in order to ascertain that those who have died are cared for with the utmost tenderness and respect.

Fran Hall, CEO of the Good Funeral Guide says: “Choosing a funeral director can be very difficult because often they all look much the same. But they’re not. Some, a precious few, are truly outstanding, and Lilies Funeral Directors is one of them.

“The team at Lilies Funeral Directors are unsung heroes doing a magnificent job, and the people of Sutton Coldfield and Birmingham deserve to know this. Bereaved people need to do their very best for their loved one who has died. They deserve the very best funeral director.”

Lee Solomon says: “We are extremely proud to receive this accolade. Knowing our hard work and commitment to our families has been recognised and applauded by an organisation who strive to make the funeral industry better, leaves me very emotional.”

the Good Funeral Guide 2020

the Good Funeral Guide 2020